Description

traction: how any startup can achieve explosive customer growth by gabriel weinberg and justin mares is a practical guide for startups and entrepreneurs looking to scale their businesses by acquiring and retaining customers. the book introduces the concept of “traction,” which refers to the measurable, sustainable growth that drives a startup forward.

weinberg and mares outline 19 different “traction channels” that businesses can use to gain traction, such as content marketing, search engine optimization, social media, and email marketing. Each chapter dives deep into one of these channels, offering insights, strategies, and real-world examples to help readers understand how to effectively leverage them. The authors also introduce the “bullseye framework,” a method for systematically testing and prioritizing the most promising channels for your business.

traction emphasizes the importance of experimenting with different channels to find the ones that work best for your specific market and goals. It’s a hands-on, actionable guide that provides the tools and knowledge needed to achieve rapid growth and build a successful startup. Whether you’re launching a new product or looking to scale an existing business, traction offers valuable insights on how to achieve and maintain customer growth.