Description

creativity, inc.: overcoming the unseen forces that stand in the way of true inspiration by ed catmull, co-founder of pixar animation studios, is a deep dive into the principles and practices that have made pixar a leader in creativity and innovation. catmull shares his insights on how to build and sustain a creative culture within an organization, drawing from his experiences at pixar and disney.

the book reveals the challenges and successes behind pixar’s groundbreaking films, offering a behind-the-scenes look at how the company fosters a culture of creativity, candor, and collaboration. catmull discusses the importance of embracing failure as a part of the creative process, encouraging open communication, and maintaining a balance between art and business.

creativity, inc. is not just a book for those in the entertainment industry; it’s a guide for anyone looking to inspire creativity and innovation within their team or organization. it provides actionable advice on leadership, problem-solving, and building a work environment where creativity can thrive.