Description

that will never work: the birth of netflix and the amazing life of an idea by marc randolph is a memoir and business book published in 2019. it offers an insider’s perspective on the early days of netflix and the journey of transforming it from a startup idea into a global entertainment giant.

randolph, co-founder and first CEO of netflix, shares his experiences and insights from the company’s inception. he recounts the challenges and triumphs of building netflix from a DVD rental service into a leading streaming platform, and eventually a major player in content creation and distribution.

the book details the trials of starting a business, including finding the right market fit, navigating competition, and evolving with technology. randolph also provides personal anecdotes about the entrepreneurial mindset, decision-making, and the dynamics of working with co-founder reed hastings.

that will never work is both a candid reflection on the obstacles faced and a motivational account of overcoming them. it offers practical lessons for aspiring entrepreneurs and insights into the strategic thinking behind one of the most disruptive companies in the entertainment industry.