Description

creative confidence: unleashing the creative potential within us all by tom kelley and david kelley is a book that empowers readers to tap into their innate creativity and overcome the fear of failure. the authors, who are brothers and co-founders of the renowned design firm ideo, argue that creativity is not just for “creative types” but is a skill that everyone can develop and apply to various aspects of life and work.

the book offers practical strategies and inspiring stories to help readers build creative confidence, emphasizing that creativity is about taking risks, experimenting, and embracing a mindset of curiosity and openness. the kelley brothers share insights from their experiences at ideo and stanford’s d.school, showing how design thinking and a human-centered approach can lead to innovative solutions in any field.

creative confidence encourages readers to break free from self-imposed limitations, foster a culture of creativity in their environments, and approach challenges with a fresh perspective. it’s a call to action for anyone looking to bring more creativity and innovation into their personal and professional lives.